*You may work with a partner if you choose, but make sure your project shows the work of two students and is outstanding in quality.
*Create an advertisement using your own original photograph(s). The product can be anything you choose (within reason) and must be approved by your teacher.
*Marketing - decide on a target audience (who are you trying to attract?) and advertising strategy (how will you attract that audience) before you begin shooting.
*Photograph - should be a high quality image that is shot in a way that makes the viewer want to buy/use the product. Use the photography and Photoshop skills you've learned so far and search for help with any new techniques.
*Text - include at least some text. It could be a slogan or maybe just the brand logo from the Internet (recommended). If you're downloading the logo be sure it's a high quality version. If you choose to add a slogan watch for typos and make sure it makes sense. Look at what other popular products do with text.
Your Proposal
On a separate sheet of paper please answer the following questions as you plan out your commercial project:
1. Who is in my group? (Or are you working by yourself?) 2. What specific product are you going to create an advertisement for? 3. What is your specific target audience that you'll be trying to attract with your ad? 4. How will you attract your target audience to your product? 5. What will you need to bring to class to create your ad, who will be bringing the items, and when? 6. Will you need any special equipment from the classroom?
When you have finished your proposal you must get it approved by your teacher before you begin to work on the project.
Commercial Photography Challenge
Draw a product from a hat:
Dixon Ticonderoga pencils
Officemate paper clips
Highland sticky notes
Draw a target audience from a hat:
High school students
Teachers
Your challenge is to create an advertisement for your product that targets the audience. Keep in mind that there will be several other classmates with the same topic as you, so you will need to figure out a way to make your advertisement stand out from the rest.